Oceanfront: The Beginning

As always we were on the hunt. We knew it was there, and we knew it wasn't going to be cheap. It had gone off the market months earlier and was just lying silent and unoccupied like a $100 bill on the sidewalk of Pacific Coast Highway. Why wasn't anyone picking it up? Why was it abandoned? And more importantly, what was the status of one of the most unique and under developed pieces of dirt in Laguna Beach?

Jeff made the move one Friday afternoon after the typical partner meeting at Wahoo's on PCH. After talking to three neighbor's and connecting via phone with the Architect (Mark Singer), the connection was established and the ball was essentially in the owners hands. If he wanted to sell, we would soon find out.


Thirty minutes had gone by and the owner was on the line. The verbal negotiations were over in less than three hours. Contracts were signed in less than three days. And when the dust finally settled we were on course with owning one of the most significant ocean front properties in Laguna Beach. That's when reality set in and we were poised to kick the tires on the property commonly known, in the surfer community, as the Epic House.